21 Water St
The Planning Board approved two signs for The Juice House at 21 Water Street: a 3-foot circular wall sign and a 2' x 1' lawn sign, with installation requiring a building permit.
AI summary
The Planning Board approved a two-sign package for The Juice House at 21 Water Street: a 3-foot circular wall sign and a 2' x 1' lawn sign constructed from Komatex with aluminum brackets. The approval (June 23, 2025) allows the applicant to pursue a building permit; a building permit from Inspectional Services is required before installation.
Gallery
Project details
What is proposed
The application requests approval to install two business signs for The Juice House at 21 Water Street: a circular wall-mounted sign on the building façade and a small ground-mounted sign on the front lawn near the walkway.
The submitted materials show the circular building sign positioned on the façade and a rectangular lawn sign in the existing lawn sign location. The Planning Board supported the applicant’s request to invert the colors on the building sign as presented in the submittal package.
Where and how big
The signs are proposed for 21 Water Street in downtown Amesbury. The wall-mounted sign is a 3-foot diameter circle, and the ground-mounted sign is a 2 foot by 1 foot rectangle. The application lists a combined sign area of 8 square feet.
The lawn sign is intended to replace an existing sign in the same general location adjacent to the walkway; the wall sign is shown on the building façade adjacent to the entry ramp and landscaping.
Materials, mounting and appearance
The sign panels are specified as Komatex, a rigid exterior sign panel material. The wall-mounted circular sign will be affixed using custom-fabricated aluminum brackets noted on the application.
The submitted cover image and elevation materials show the proposed sign locations relative to the building entry, ramp, landscaping, and brick paving. The application did not specify illumination details.
Other considerations and approvals
The Planning Board review and approval address local sign design and placement under the Amesbury sign application process. The Planning Board’s approval is a local land-use action and does not substitute for any required building code approvals.
Before installation, the applicant must obtain a building permit from the Inspectional Services/Building Inspections Office. The building permit review ensures compliance with the State Building Code and local inspection requirements. The Planning Board approval letter is addressed to Katherine Dewez; the sign application form lists the property owner as 21 Water Street Realty Trust and identifies Jen Wright Signs as the sign contractor.
Status and next steps
The Planning Board voted to approve the sign application at its duly posted meeting on June 23, 2025; a memorandum confirming the approval was issued on June 24, 2025. The Planning Board approved the design package and supported the color inversion for the building sign.
The applicant should submit the Planning Board-approved drawings and materials when applying for a building permit from the Inspectional Services/Building Inspections Office. Installation of the signs must not proceed until the required building permit is issued.
Discussion at meetings
- APPROVEApprove the sign application for Juice House at 21 Water St. as revised.
- APPROVEAccept the change-of-use request for 21 Water St.
